Best Commercial Real Estate CRM Software in 2025
Managing commercial real estate deals, relationships, and pipelines requires more than just spreadsheets in 2025. The best CRM software solutions are now purpose-built to help brokers, agents, and CRE firms automate tasks, centralize data, and close more deals. In this guide, we’ll explore the top commercial real estate CRM software of 2025, their key features, pricing, and what makes each one ideal for CRE professionals.
Why You Need a CRM for Commercial Real Estate in 2025
The commercial real estate landscape is becoming more competitive and data-driven. With thousands of leads, complex property portfolios, and long sales cycles, using a dedicated CRM can:
- Streamline lead tracking and follow-ups
- Automate marketing campaigns and property alerts
- Provide real-time analytics for better decision-making
- Enhance collaboration across teams and departments
- Improve client retention with personalized engagement
Top Commercial Real Estate CRM Software in 2025
1. Apto
Best for: Commercial brokers and leasing agents
Key features: Deal pipeline tracking, contact management, comp tracking, built-in marketing tools
Pricing: Starts at $129/month per user
Why it stands out: Apto is built specifically for commercial real estate and integrates seamlessly with tools like Gmail, Outlook, and Google Maps.
2. Rethink CRM
Best for: Enterprise-level CRE firms
Key features: Property tracking, team collaboration, robust dashboards, mobile app
Pricing: Custom pricing
Why it stands out: Built on Salesforce, Rethink combines CRE-specific features with enterprise-grade CRM power.
3. ClientLook
Best for: Individual brokers and small teams
Key features: Virtual assistant integration, property module, client activity feed, deal tracking
Pricing: Starts at $99/month per user
Why it stands out: Offers a virtual assistant service to handle data entry and scheduling, saving brokers time.
4. Buildout CRM
Best for: Firms looking for integrated marketing tools
Key features: Contact & property database, branded email campaigns, flyer builder, pipeline management
Pricing: Custom pricing
Why it stands out: Combines CRM, marketing, and listing syndication in one unified platform.
5. AscendixRE CRM
Best for: CRE teams using Salesforce or Microsoft Dynamics
Key features: Market research tools, interactive stacking plans, email templates, map search
Pricing: Starts at $79/month
Why it stands out: Fully customizable and built for CRE workflows on top of industry-leading CRMs.
How to Choose the Right CRE CRM
When choosing the best CRM for your commercial real estate needs, consider the following:
- Scalability: Will the CRM grow with your team?
- Ease of use: Does it offer a clean and intuitive interface?
- Integration: Does it work with your current tools (email, marketing platforms, etc.)?
- Support & training: Is there onboarding help or a learning curve?
- Customization: Can it be tailored to your workflows?
Final Thoughts
The best commercial real estate CRM software in 2025 is one that fits your team size, business model, and workflows. Whether you're a solo broker or a growing CRE firm, investing in a powerful, CRE-specific CRM will pay off in better deal flow, streamlined operations, and improved client satisfaction.
Explore the tools mentioned above and start transforming how you manage your commercial real estate business today.
FAQs About Commercial Real Estate CRM Software
What is the best commercial real estate CRM in 2025?
Apto, Rethink CRM, ClientLook, and Buildout CRM are among the best, depending on your team size and features needed.
Are there free CRM tools for commercial real estate?
Most CRE CRMs are premium products, but some offer free trials or limited versions. You may also consider general CRMs like HubSpot CRM with customization.
Do I need a CRM if I’m a solo CRE agent?
Yes. Even solo brokers benefit greatly from using a CRM to manage contacts, track properties, and automate tasks.
Can I use Salesforce or HubSpot for commercial real estate?
Yes, but they’ll need customization. Tools like Rethink CRM (built on Salesforce) or AscendixRE (compatible with both) are tailored for CRE use.
Is there a CRM that includes marketing tools?
Yes. Buildout CRM and Apto offer built-in marketing features like branded email campaigns, flyers, and listing pages.